Over a two-month period, a series of one-on-one interviews, focus groups, expanded outreach and community surveys were conducted as part of the city-wide branding initiative. All in all we heard from around 1000 residents and business owners of Cleveland Heights with their thoughts and perspectives on their city. Great emphasis has been placed on community input and involvement and we are pleased with the engagement of the community.
What was discovered will be no surprise to many of you. Cleveland Heights has a purposeful, intentional focus on the values of diversity, acceptance, and a fervent sense of "home," giving the City a powerful distinction relative to peer cities. In our case, diversity encompasses races, faiths, incomes, education, and thought. Diversity in Cleveland Heights is really more than a characteristic - it is a foundational and purposeful tenet that is protected and embraced by the City.
To view the full survey results visit our branding website: clevelandheightsbrand.com.
The next step is to take all the information gathered and develop an authentic (another strong characteristic valued by Cleveland Heights residents) brand narrative and message framework. This effort will lead us to the creative expression development including a logo and tagline.
A well-branded city with its businesses and residents sharing a unified message can help position the city as a desirable place to live, visit and build a business - all of which can result in increased economic prosperity.